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| Ramat Gan, September 2, 2008 - Sarin Technologies Ltd, a worldwide leader in the development, manufacturing and marketing of advanced diamond planning, evaluation, production, measuring and grading systems, will target retail jewelers with its on-the-counter diamond grading and branding systems in booth # HK CEC 7K34-7K36 at CMP’s Hong Kong Jewellery and Watch Fair, September 17-21, 2008. ``We will be promoting those Sarin products that will help retailers differentiate themselves from their competition by using technology to help build consumer confidence and, ultimately, sell more diamonds to an increasingly educated consumer,`` said Sarin`s Marketing Director, David Wexler. Sarin’s solution for retail jewelers includes the following products: DiaScan™ S+ cut proportion grading system, Colibri™ diamond color grading device and DiaScribe™ laser inscription system. ``Retailers are facing fierce competition, not only from other brick-and-mortar operations, but also, increasingly, from the sale of diamonds to consumers via the Internet. They need to position themselves differently, to stand out of the crowd by offering more extensive and convincing service. By using the Sarin devices, the retail jeweler can offer more independent, objective information about the quality of the diamond jewelry on sale, better educate the consumer and, subsequently, sell more diamonds,`` Wexler added. |
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Sarin Technologies is a worldwide leader in the development of advanced diamond optimization systems, diamond color grading,
diamond cut grading and laser marking machines for diamond grading & gemstone production